Overview
The European AdTech market is one of the largest globally, and companies expanding into this region need experienced Business Development Managers (BDMs) who understand the local landscape. European BDMs bring deep relationships with publishers, agencies, and brands across key markets like the UK, Germany, France, and the Nordics.
While this guide focuses on European talent, KopiRecruit can help you find BDMs who bridge the gap between your APAC headquarters and European market expansion.
Why Hire This Role Offshore?
European AdTech BDMs bring established networks and market knowledge that would take years to build from scratch. They understand GDPR compliance, local buying behaviors, and the nuances of each European market. Hiring remotely from secondary European markets (Portugal, Poland, Romania) can offer 30-40% savings compared to London or Berlin.
Salary Comparison by Country (USD/Year)
Min-max salary ranges across key hiring markets.
Key Skills to Look For
Best Countries to Hire
Largest AdTech market in Europe. Deepest talent pool for programmatic and publisher sales.
Second largest European market. Strong in privacy-first advertising approaches.
Cost-effective alternative with growing AdTech talent and EU market access.
Hiring Tips
Prioritize candidates with existing publisher/agency relationships in target markets
Look for experience with programmatic platforms (DV360, The Trade Desk, Xandr)
Assess their understanding of GDPR and privacy regulations
Consider hiring in secondary markets (Portugal, Poland) for cost savings
Use Deel EOR for compliant hiring across multiple European countries
Recommended Interview Questions
"What's your existing network of publisher and agency contacts in your target market?"
"How do you approach entering a new market where you don't have existing relationships?"
"Describe your experience with programmatic advertising platforms."
"How has GDPR impacted your sales approach and client conversations?"
"Walk me through your most successful deal from prospecting to close."